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January 17, the main leaders of Jiangsu Provincial Party Committee in Nantong research, and made a special trip to Xin Yuan cocoon Silk Group Co., Ltd. visited the visit, Xin Yuan Group forcing the pressure of the international financial crisis, vigorously promote technological innovation and product development depth, from The traditional cocoon and silk enterprises have become highly praised by enterprises that have standard, brand, core technology and pricing power, and praised it as "a typical example of successful transformation and upgrading of traditional industries and a model for other enterprises to speed up structural adjustment. Xin Yuan Cocoon Silk Group Co., Ltd. of the county is a textile enterprise founded in 1994 and started its business in cocooning and reeling. For more than 10 years, Xin Yuan has been focusing on the development idea of ​​"expanding the quality chain and enhancing the competitiveness of enterprises" Actively implement the scientific and technological innovation, brand strategy and recycling economy, achieved impressive results, out of a traditional industrial restructuring and upgrading of the road to success.Now, Xin margin Group has developed into a professional engaged in silkworm breeding, cocoon acquisition and processing, silkworm silk, twisting Silk, silk, silk fabrics, apparel and fashion, silk textile products, silkworm biological products production Workers and silk products in international and domestic trade and scientific research and development in a large modern enterprise group, annual sales scale of 2.6 billion. Technological innovation boost business transformation and upgrading As the first batch of domestic silk industry's first national key industrialization of agriculture industrialization leading enterprises In recent years, Xinyuan Group has successfully copied to Guangxi, Shandong and other places through the industrialized management mode of "company + factory + farmer + base + university scientific research institutes" pioneered in the industry to maximize the latest scientific and technological achievements Benefit the majority of silkworm farmers .In the "Eleventh Five-Year" period, the group has invested 12 million yuan for the construction of sericulture technology demonstration park, silkworm mulberry cultivation bases outside the province up to 25 million mu, directly led to 280,000 silkworm farmers to increase income, silkworm farmers planted Mulberry silkworm mu average income of more than 6,000 yuan. Now, this model has been widely respected in the industry, embodies the Xin margin of courage to assume the image of social responsibility. To create a leading market carry tripod brand Xin margin group has always uphold the quality of enterprises Policy and brand development strategy to create a brand of quality, brand win the market, out of a brand-name development of traditional industries into Over the years, Xin Yuan Group around the "excellent quality", the goal of "the overall leading domestic product, the flagship product counterparts," developed a perfect quality standard system and quality control system, the Group member companies actively implement the international quality system Certification and environmental system certification requirements, the implementation of international standardization production.Because of the Group adhere to high standards and strict requirements of quality management, the pursuit of product production and service of the perfect and zero defects, thus creating a boutique industrial chain, Xin margin licensing Mulberry Silkworm raw silk, silk, silk are first in the industry were excellent results won the title of "China Famous Brand." Xin Yuan has played a "raw silk", "raw silk test method", "silk was" natural silkworm color Cocoon "and many other national standards, has become China's silk industry, many products technical standards authority, in many areas of the industry have the right to speak, and in the international silk industry had a positive impact.Xinyuan Group also developed a brand strategy and planning and Its implementation outline, over the years continue to promote the process of brand strategy, pay attention to brand training And advocacy, focusing on protection of intellectual property, registered 26 defensive trademark in 12 countries and regions. Group produced three major categories of products (silkworm raw silk, silk, silk was) has been rated as "China's brand-name products." Xin Yuan Group has created a miracle in China's silk industry brand, the number of Chinese brand-name products to maintain the highest in the industry, in the country and Jiangsu is also very rare. Circular economy is the driving force of business management Xin margin Group has always been the pursuit of sustainable economic development as the foothold of industrial development, green, environmental protection, ecology, energy saving, comprehensive development and utilization of resources, ideas and practices throughout the production and operation of enterprises And the whole process of industrial chain expansion. Xin Yuan Group, reeling enterprises are using straw instead of coal as a fuel, reducing annual coal consumption 30,000 tons, a corresponding reduction of 360 tons of sulfur dioxide emissions and reduce emissions of 800 tons of soot, but also a better solution to the rural straw burning affect the environment this The problem, the county farmers get a benefit of 7.5 million yuan each year, corporate savings cost 5.7 million yuan. Reeling enterprises through technological innovation, have achieved zero discharge of wastewater, and through the recycling of water resources, played a significant role in water conservation. Driven by the demonstration of Xin Yuan, these practices have now been fully promoted in dozens of reeling enterprises in the county of Hai'an. Xin Yuan Group's circular economy both to protect and improve the environment, but also improve the comprehensive utilization of resources, extending the cocoon and silk industry chain, enriched the structure of cocoon silk products to meet market demand for consumption, the transformation and upgrading of enterprises have more Carrier, has brought good economic and social benefits. Xin edge circular economy work carried out vivid, not only affect and drive the surrounding areas, but also become a model of the national industry. Group was listed as the second batch of pilot countries of circular economy pilot units, is the first in Nantong City, is currently the only enterprise in the silk industry. Xin Yuan Group, "head" Chu Cheng-ping said with full confidence that during the "12th Five-Year" period, Xin Yuan Group will focus on "build 10 billion Xin Yuan, to enhance international competitiveness," the goal of accelerating the pace of transformation and upgrading, to continue the industry legend , Write Xin margin new glorious chapter.
January 13, 2019